Animalz Blog
Strategy
Why ‘Vertical Volatility’ Is the Missing Link in...
As content marketers, we base our keyword strategies on the most...
Cassandra Naji
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10 min read
04/06/21
Strategy
Experiment, Systematize, Differentiate: The Content Strategy...
We often criticize the use of ultimate guides and listicle content, and with...
Ryan Law
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9 min read
03/29/21
Writing
Persuade Like a Lawyer: How to Write to Convince a Jury of...
Weak arguments are like chains: If one claim breaks, the whole argument falls...
Nick Moore
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12 min read
03/23/21
Writing
The Animalz Method for Writing High-Quality Content
Many content marketing agencies say they can define high-quality content....
Gail Marie
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15 min read
03/16/21
Writing
How to Write a Blog Post Outline
A road trip across America can take a thousand different roads and take in a...
Gail Marie
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8 min read
03/10/21
Strategy
The Hybrid Content Team
The best content teams are hybrids. In most world-class content...
Ryan Law
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9 min read
03/03/21
Writing
How to Interview Someone for an Article
Over the course of a few hundred interviews, we’ve learned a few things. For...
Ryan Law
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9 min read
02/10/21
Strategy
How to Get Competitors Speaking Your Language
In 2014, I read an article that has remained lodged in my brain ever...
Ryan Law
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4 min read
02/03/21
Strategy
How to Go Viral: A Content Marketer’s Guide
Over the years, we’ve watched an elite club of articles generate hundreds of...
Ryan Law
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9 min read
01/28/21