Animalz Blog

Deep Cuts and Smash Hits: The Best of Animalz in 2020
Strategy

Deep Cuts and Smash Hits: The Best of Animalz in 2020

There’s a lot to be learned from a year of content marketing. High traffic...
Ryan Law 8 min read
12/14/20
Content Refreshing: How to Win Traffic by Updating Old Content
Strategy

Content Refreshing: How to Win Traffic by Updating Old...

All content that grows via organic search experiences decay. This means that,...
Jimmy Daly 14 min read
11/30/20
No, You Shouldn’t Always Focus on the Bottom of the Funnel
Strategy

No, You Shouldn’t Always Focus on the Bottom of the Funnel

I’m a big believer that the difference between “writing” and “content...
Ryan Law 6 min read
11/30/20
Content Marketing Benchmark Report | Episode 58
Podcast

Content Marketing Benchmark Report | Episode 58

In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly...
Ryan Law 1 min read
11/23/20
6 Low Effort, High Impact Content Ideas
Strategy

6 Low Effort, High Impact Content Ideas

We’ve written before that there is often little correlation between the time...
Ryan Law 8 min read
11/18/20
Diversity, Equity and Inclusion: One Content Team’s Journey | Episode 57
Podcast

Diversity, Equity and Inclusion: One Content Team’s Journey...

In today’s episode, Animalz’s COO Haley Bryant talks with Sydney Carlton,...
Haley Bryant 32 min read
11/10/20
4 Realistic Traffic Goals for Small(ish) Blogs
Data

4 Realistic Traffic Goals for Small(ish) Blogs

Big, established blogs have multiple years of performance data. Smaller,...
Ryan Law 7 min read
11/09/20
Write for the Lurkers
Strategy

Write for the Lurkers

The 1% rule is the idea that only 1% of participants in an online community...
Ryan Law 5 min read
10/27/20
The Animalz Content Marketing Benchmark Report 2020
Data

The Animalz Content Marketing Benchmark Report 2020

All content teams, whether a team of one or a team of teams pushing out...
Andrew Tate 34 min read
10/20/20