Animalz Blog

AI, Twitter Marketing & The Creator Economy with Blake Emal | Episode 60
Podcast

AI, Twitter Marketing & The Creator Economy with Blake...

Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help...
Ryan Law 58 min read
05/25/21
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59
Podcast

Product-Led Content & Thinking Like a Strategist with...

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at...
Ryan Law 62 min read
05/19/21
Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy
Strategy

Why ‘Vertical Volatility’ Is the Missing Link in...

As content marketers, we base our keyword strategies on the most...
Cassandra Naji 10 min read
04/06/21
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model
Strategy

Experiment, Systematize, Differentiate: The Content Strategy...

We often criticize the use of ultimate guides and listicle content, and with...
Ryan Law 9 min read
03/29/21
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers
Writing

Persuade Like a Lawyer: How to Write to Convince a Jury of...

Weak arguments are like chains: If one claim breaks, the whole argument falls...
Nick Moore 12 min read
03/23/21
The Animalz Method for Writing High-Quality Content
Writing

The Animalz Method for Writing High-Quality Content

Many content marketing agencies say they can define high-quality content....
Gail Marie 15 min read
03/16/21
How to Write a Blog Post Outline
Writing

How to Write a Blog Post Outline

A road trip across America can take a thousand different roads and take in a...
Gail Marie 8 min read
03/10/21
The Hybrid Content Team
Strategy

The Hybrid Content Team

The best content teams are hybrids. In most world-class content...
Ryan Law 9 min read
03/03/21
How to Interview Someone for an Article
Writing

How to Interview Someone for an Article

Over the course of a few hundred interviews, we’ve learned a few things. For...
Ryan Law 9 min read
02/10/21