Animalz Blog

The Second Mover Advantage in Content Marketing
Strategy

The Second Mover Advantage in Content Marketing

Look for the North Star on a cloudless night and you’ll see a picture of the...
Ryan Law 8 min read
09/16/20
You Need a Nemesis
Strategy

You Need a Nemesis

It isn’t always enough to cast your company as the hero—sometimes, you also...
Ryan Law 8 min read
08/25/20
The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself
Strategy

The Auteur Theory of Content Marketing: Why It Pays to...

It takes about 30 seconds to recognize a Wes Anderson film, care of the...
Ryan Law 10 min read
08/17/20
Content Q&A #1 | Episode 55
Podcast

Content Q&A #1 | Episode 55

In today’s special episode of the Animalz podcast, you have questions, and we...
Ryan Law 48 min read
08/10/20
GPT-3 is the Sparring Partner You Didn’t Know You Needed
Strategy

GPT-3 is the Sparring Partner You Didn’t Know You Needed

You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read...
Andrew Tate 22 min read
08/10/20
GPT-3: The Good, the Bad, the Mind-Blowing | Episode 54
Podcast

GPT-3: The Good, the Bad, the Mind-Blowing | Episode 54

In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D,...
Ryan Law 30 min read
08/05/20
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing
Case StudiesData

Niche Down to Scale Up: A Case Study in Ecommerce Content...

Ecommerce is saturated with content marketing. Companies like WooCommerce,...
Ryan Law 7 min read
08/03/20
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19 | Episode 53
Podcast

Ecommerce Content Marketing: Hyper-Competition, Niches, and...

Few industries are more saturated with content marketing than ecommerce.From...
Ryan Law 47 min read
07/21/20
How to Succeed as a Content Team of One
Strategy

How to Succeed as a Content Team of One

Many of the content marketers we talk to operate as a content team of one....
Ryan Law 11 min read
07/20/20