Animalz Blog

The Four Forces of Bad Content
Writing

The Four Forces of Bad Content

Most blog posts suffer from the same problem: they feel like content...
Ryan Law • 15 min read
09/22/21
The Search Singularity: How to Win in the Era of Infinite Content
Strategy

The Search Singularity: How to Win in the Era of Infinite...

Weird things happen in the heart of a black hole.Huge stars collapse under...
Ryan Law • 14 min read
08/03/21
Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61
Podcast

Hyper-Competitive Content Marketing With Buffer’s Ash...

Ash Read, Editorial Director at Buffer, talks through: how to compete in an...
Ryan Law • 51 min read
07/09/21
Hook, Line, Sinker: How to Write an Introduction
Writing

Hook, Line, Sinker: How to Write an Introduction

The largest fish ever caught by rod and reel was a 2,664-pound great white...
Gail Marie • 10 min read
06/01/21
AI, Twitter Marketing & The Creator Economy with Blake Emal | Episode 60
Podcast

AI, Twitter Marketing & The Creator Economy with Blake...

Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help...
Ryan Law • 58 min read
05/25/21
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59
Podcast

Product-Led Content & Thinking Like a Strategist with...

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at...
Ryan Law • 62 min read
05/19/21
Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy
Strategy

Why ‘Vertical Volatility’ Is the Missing Link in...

As content marketers, we base our keyword strategies on the most accessible —...
Cassandra Naji • 10 min read
04/06/21
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model
Strategy

Experiment, Systematize, Differentiate: The Content Strategy...

We often criticize the use of ultimate guides and listicle content, and with...
Ryan Law • 9 min read
03/29/21
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers
Writing

Persuade Like a Lawyer: How to Write to Convince a Jury of...

Weak arguments are like chains: If one claim breaks, the whole argument falls...
Nick Moore • 12 min read
03/23/21