Animalz Blog
Writing
Recipes vs. Movies: When to Use Storytelling in Content...
“You should add some more narrative to your articles,” my editor said in our...
Tim Metz
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11 min read
09/19/22
Strategy
How to Use Twitter for Thought Leadership
Twitter is pretty consistently the fourth-best traffic source for Animalz....
Ryan Law
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9 min read
09/13/22
Writing
The Busy Writer’s Design Toolkit
Most blogs still depend on tired old stock photography. But what if you could...
Ryan Law
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7 min read
08/22/22
Strategy
The Pageview Paradox: How Great Results Cause Poor...
Here’s the pageview paradox: many of the things that we do to improve our...
Ryan Law
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8 min read
08/16/22
Strategy
5 More Mental Models for Content Marketers
Back in 2018, we published an overview of five mental models we find useful...
Ryan Law
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8 min read
08/03/22
Writing
Steal This Strategy: How to Write Like Animalz
This is the Animalz content marketing strategy. Take it.We’ve been working on...
Ryan Law
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8 min read
07/26/22
Writing
Beyond Inclusive Writing: 3 Lesser-Known Principles of...
As content marketers, thousands, if not millions, of people see our content....
Angela Rollins
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9 min read
07/18/22
Strategy
6 Predictions About AI in Content Marketing
I shared a cryptic LinkedIn post last week, so in the spirit of elaboration,...
Ryan Law
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12 min read
07/12/22
Strategy
The Power of Second-Order Pain Points
One of the simplest (and best) content marketing strategies is to write about...
Ryan Law
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6 min read
06/17/22