Animalz Blog

Lauren Everitt on Okta’s Newsroom-Driven Content Strategy
Podcast

Lauren Everitt on Okta’s Newsroom-Driven Content...

“As we’re all witnessing right now, especially with AI, it all comes back...
Ty Magnin , Tim Metz 62 min read
08/12/25
Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse
Podcast

Jennifer Clark (Zoom) on Turning Content From Cost Center to...

“So many people look at content as a cost center, and I want us to be a...
Ty Magnin , Tim Metz 55 min read
07/29/25
Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO
Podcast

Mallory Russell on Earning AI Mentions and Winning Discovery...

“What we ended up building out was a 40-person organic marketing organization...
Ty Magnin , Tim Metz 62 min read
07/22/25
Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations
Podcast

Stephanie Losee (Autodesk) on Making Content Work in Matrix...

“If we combine those budgets with a team of two, we can do the work of 15...
Ty Magnin , Tim Metz 59 min read
07/15/25
Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
Podcast

Inside Zapier’s 454% ROI Content Engine With Lane Scott...

“With these ROI numbers, tell me why I shouldn’t give you advertising’s...
Ty Magnin , Tim Metz 53 min read
07/08/25
Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo
Podcast

Tracey Wallace Explains Her No-Content-Without-Distribution...

“Nobody is coming to the Klaviyo site specifically for the content unless we...
Ty Magnin , Tim Metz 43 min read
07/01/25
Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach
Podcast

Aditya Vempaty (MoEngage) on Borrowed Authority:...

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at...
Ty Magnin , Tim Metz 71 min read
06/24/25
Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel
Podcast

Inside Pipeline360’s Hand-Delivered Content Strategy With...

Face-to-face connection still matters, especially as AI changes content...
Ty Magnin , Tim Metz 51 min read
06/17/25
Rhonda Hughes on Enterprise Content That Creates Value, Not Noise
Podcast

Rhonda Hughes on Enterprise Content That Creates Value, Not...

“I have this mantra around creating value, not noise.” That’s how Rhonda...
Ty Magnin , Tim Metz 60 min read
06/10/25