Animalz Blog
Strategy
How to Use the Hook Model to Make Your Content Irresistible
What If Your Content Could Have the Same Pull as Your Favorite App?If you’re...
Sara Coggin
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12 min read
11/14/24
Interviews
Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...
Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz
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17 min read
10/29/24
Interviews
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...
Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz
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16 min read
10/28/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz
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13 min read
10/25/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz
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12 min read
10/24/24
Case Studies
How Persona-Focused SEO Brings Preply 25k New Visitors Every...
Preply is one of a handful of companies that dominate the $15 billion online...
Ajdin Perco
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8 min read
10/17/24
Strategy
Milestone Marketing: An Overlooked Growth Engine in B2B SaaS
We marketers are busy people — hunting for perfect keyword opportunities,...
Tim Metz
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11 min read
10/09/24
Interviews
From Zero to 40k: How Sara Stella Lattanzio Built Her...
When Sara Stella Lattanzio started posting on LinkedIn three and a half years...
Tim Metz
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12 min read
10/01/24
Data
The Content Attribution Survival Guide
Ah, content attribution. The delightful practice of tying our work to...
Tim Metz
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16 min read
09/24/24