Animalz Blog
Strategy
AI Overviews Are Eating Your Search Traffic: Here’s How to...
AI Overviews (AIO) are eroding the click-through rate (CTR) of search results...
Ajdin Perco
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9 min read
05/15/25
Writing
For The Love of Content (or, A Marketer’s Musings on the...
For the past decade, something has been rattling at the foundation of content...
Mariana Fernandes
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11 min read
05/29/25
The Blog
Creativity Is Back: 20 Growth Ideas That Don’t Rely on...
Remember when content marketing meant something other than chasing keywords?...
Tim Metz
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12 min read
07/03/25
The Blog
The Three Maxims That Power Strong Content Cultures
Some companies publish content that just feels a cut above the rest. The kind...
Sara Coggin
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13 min read
07/16/25
Podcast
Lauren Everitt on Okta’s Newsroom-Driven Content...
“As we’re all witnessing right now, especially with AI, it all comes back...
Ty Magnin
,
Tim Metz
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62 min read
08/12/25
Podcast
Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a...
Ty Magnin
,
Tim Metz
•
55 min read
07/29/25
Podcast
Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization...
Ty Magnin
,
Tim Metz
•
62 min read
07/22/25
Podcast
Stephanie Losee (Autodesk) on Making Content Work in Matrix...
“If we combine those budgets with a team of two, we can do the work of 15...
Ty Magnin
,
Tim Metz
•
59 min read
07/15/25
Podcast
Inside Zapier’s 454% ROI Content Engine With Lane Scott...
“With these ROI numbers, tell me why I shouldn’t give you advertising’s...
Ty Magnin
,
Tim Metz
•
53 min read
07/08/25