Animalz Blog
NewsStrategy
Our AI Journey: Lessons from Failed Experiments and Where We...
In August 2022, four months before ChatGPT’s launch, we predicted AI would...
Nathan Wahl
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9 min read
01/30/25
the-blog
The $200 AI Question: Should You Upgrade to ChatGPT Pro?...
“Wait, would anyone pay $200 per month when you can pay $20 — or even use...
Tim Metz
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15 min read
01/16/25
Strategy
Content Marketing Experiments That Worked for Us in 2024
We’ve turned our content program into something of an R&D lab this year....
Tim Metz
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7 min read
12/19/24
Writing
Blockbuster Blogs: How Breakthrough Ideas Are Born
Words can plant ideas in your mind forever. You read them, they click, they...
Tim Metz
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13 min read
12/05/24
DataNews
Revive 2.0: The Content Refresh Tool for Instant Decay...
Five years ago, we launched Revive as a free content refresh tool to help...
Tim Metz
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5 min read
11/21/24
Strategy
How to Use the Hook Model to Make Your Content Irresistible
What If Your Content Could Have the Same Pull as Your Favorite App?If you’re...
Sara Coggin
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12 min read
11/14/24
Interviews
Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...
Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz
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17 min read
10/29/24
Interviews
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...
Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz
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16 min read
10/28/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz
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13 min read
10/25/24