Animalz Blog

How to Do a Content Audit (the Strategic Way)
Strategy

How to Do a Content Audit (the Strategic Way)

Content marketing is one of the few marketing channels that gets more...
Ryan Law 22 min read
06/21/24
The Google Leak Confirms: Please Readers, Not Algorithms
News

The Google Leak Confirms: Please Readers, Not Algorithms

The internet is on 🔥 about internal Google documents leaked to Rand Fishkin,...
Tim Metz 5 min read
05/31/24
How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)
Strategy

How to Run an Enterprise Content Marketing Operation...

Content marketing at small companies is like riding a bike — you jump on and...
Jimmy Daly 18 min read
05/03/24
Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
Strategy

Everybody Wants Thought Leadership Content. But How Do You...

Done right, thought leadership content is the single most...
Katie Parrott 22 min read
04/28/24
Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts

Content Marketing Resources: Our Favorite Blogs,...

Between juggling content creation, distribution plans, and keeping tabs on...
Mariana Fernandes 10 min read
04/17/24
How to Create or Refine a Content Marketing Strategy
Strategy

How to Create or Refine a Content Marketing Strategy

Content marketing has become very popular in the last decade. But for all...
Jimmy Daly 23 min read
04/05/24
Distribute Ideas, Not Content
Strategy

Distribute Ideas, Not Content

We love to invite content marketing pioneers to share the innovative...
Mark Rogers 9 min read
03/28/24
Your Blog Is Not a Publication (But It’s Not Just a Library Either)
Strategy

Your Blog Is Not a Publication (But It’s Not Just a...

A few years back, I mentioned to John Collins, then content director at...
Jimmy Daly 9 min read
03/21/24
Google’s March 2024 Search Update: The Battle Against AI-Generated Content
News

Google’s March 2024 Search Update: The Battle Against...

Google’s massive March 2024 search update takes aim at AI-generated “copycat...
Ajdin Perco 3 min read
03/11/24