Animalz Blog

Technical Content: A Strategy Blueprint for SaaS Companies
Strategy

Technical Content: A Strategy Blueprint for SaaS Companies

“… In order for the beautiful technology … to achieve its intended vision, a...
Andrew Tate 10 min read
05/12/20
Get Organic Traffic Estimates With Our Free SEO Forecasting Tool
Strategy

Get Organic Traffic Estimates With Our Free SEO Forecasting...

“How much traffic will we get from SEO?” It’s a question you’ve likely...
Tim Metz 6 min read
02/10/25
Content Marketing Experiments That Worked for Us in 2024
Strategy

Content Marketing Experiments That Worked for Us in 2024

We’ve turned our content program into something of an R&D lab this year....
Tim Metz 7 min read
12/19/24
Revive 2.0: The Content Refresh Tool for Instant Decay Analysis
DataNews

Revive 2.0: The Content Refresh Tool for Instant Decay...

Five years ago, we launched Revive as a free content refresh tool to help...
Tim Metz 5 min read
11/21/24
How to Use the Hook Model to Make Your Content Irresistible
Strategy

How to Use the Hook Model to Make Your Content Irresistible

What If Your Content Could Have the Same Pull as Your Favorite App?If you’re...
Sara Coggin 12 min read
11/14/24
Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)
Interviews

Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...

Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz 17 min read
10/29/24
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)
Interviews

Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...

Rather than drowning in data, marketing teams should focus on asking precise...
Tim Metz 16 min read
10/28/24
Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)
Interviews

Stop Chasing Perfect Attribution: Deborah Carver on Making...

Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz 13 min read
10/25/24
Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)
Interviews

Stop Chasing Perfect Attribution: Deborah Carver on Making...

Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz 12 min read
10/24/24