Why Venture-Backed Companies Struggle with Content Marketing SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes... read more
Bottom of Funnel Content | Episode 4 In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content. (more…) read more
The Content Growth Cycle Content marketing gets easier and delivers better ROI over time. At the start, it’s a hard slog. New visitors, search... read more
What Is Bottom of the Funnel Content? “One of the myths of SaaS is that the products are so good, so easy to use, so quick to... read more
The Shape of Successful Content | Episode 3 In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The... read more
How to Take Your Content Upmarket When You Take Your SaaS Business Upmarket Nearly all SaaS businesses aspire to move upmarket. Moving upmarket means acquiring larger customers who spend more money. There’s a... read more
Movement-First Content | Episode 2 In our second episode, Jan and I talk about movement-first content. It's a strategy for earning credibility when you're just... read more
The Science Behind 100,000-View Blog Posts All successful content marketing is successful in the same way. At least, that was our instinct and we wanted to... read more
Content Pruning | Episode 1 Welcome to the first ever Animalz podcast! In this episode, Jan-Erik Asplund and I chat about our interview with the... read more
