The Animalz Blog

Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release....

The blank page syndrome. We all know it, we’ve all been there.You stare at your screen, and you don’t know how to begin.Staring becomes procrastination. Procrastination becomes anxiety, and it’s...

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples....

Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants — or else fight over the scraps they leave behind.You know what this feels...

The advice in this post will feel obvious. But I wouldn't be publishing it if I didn't think the content world needed to hear it.I review hundreds of SEO articles every year, and I see...

Originally written by Ryan Law in 2021. Revised in 2026.Thought leadership content has one job: to persuade readers that your ideas, processes, or products are better than the alternatives. But...

Originally written by Jan-Erik Asplund in 2019. Revised in 2026.BLUF is a military communications acronym that stands for "bottom line up front." It's a practice wherein you put the...

Originally written by Ryan Law in 2020. Revised by Nathan Wahl in 2025.MECE stands for Mutually Exclusive, Collectively Exhaustive and is a principle for grouping information into categories that...

Reddit's AEO moment lasted about eight months. In late 2024, the advice was everywhere: you need a Reddit strategy for AI visibility. Then in September 2025, Reddit citations in ChatGPT had...

When we started work on our AI-powered LinkedIn service, we thought two workflows in AirOps would do: one to turn raw materials into briefs, another to turn briefs into posts. Our editors would...

As marketers, we dream of pitching like Don Draper. We’re in a room: We’re smooth and charming. Our bosses and customers are awed by our genius. Someone starts crying. My god, it IS a carousel,...

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog — they published high-quality thought leadership week after week....

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...

Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their...