Animalz Blog
Writing
The 7 Most Common Blog Content Archetypes (and Exactly What...
The advice in this post will feel obvious. But I wouldn't be publishing...
Nathan Wahl
•
11 min read
03/12/26
AI
Your Prompts Are Fine: Context Engineering Is Your Next AI...
If you've built an AI content workflow that technically works but...
Tim Metz
•
9 min read
03/05/26
Strategy
Content Marketers Need to Learn to Pitch Again
As marketers, we dream of pitching like Don Draper. We’re in a room: We’re...
Ty Magnin
•
10 min read
02/26/26
Strategy
Your Blog Is Not a Publication (But It's Not Just a Library...
A few years back, I mentioned to John Collins, then content director at...
Jimmy Daly
•
6 min read
01/28/26
Writing
Persuasive Writing In Three Steps: Thesis, Antithesis,...
Originally written by Ryan Law in 2021. Revised in 2026.Thought leadership...
Ryan Law
,
Nathan Wahl
•
7 min read
01/21/26
Writing
BLUF: The Military Standard That Can Make Your Writing More...
Originally written by Jan-Erik Asplund in 2019. Revised in 2026.BLUF is a...
Jan-Erik Asplund
,
Nathan Wahl
•
9 min read
01/13/26
Writing
MECE: The Principle That Helps You Think and Write Like a...
Originally written by Ryan Law in 2020. Revised by Nathan Wahl in 2025.MECE...
Ryan Law
,
Nathan Wahl
•
7 min read
12/18/25
Writing
The Content Writing Guide: How to Write Blog Posts That...
If you want people to read your content (so you can convince them to buy your...
Nathan Wahl
•
13 min read
12/01/25
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web...
Tim Metz
•
9 min read
11/20/25