The TIP Method: Choose the Right AI Model for Every Task Using just one AI model is like having a team of one. You wouldn't hire a single person to be... read more
AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35%, according... read more
AI Visibility Pyramid: How to Improve Your Presence in AI Search As if ranking atop Google isn’t hard enough, marketers are now also expected to gain visibility in AI search. And... read more
AI Content Works (But Only If You Do the Work) Your boss thinks AI can 10x your content output. LinkedIn is full of people saying they replaced their entire content... read more
Write Smarter, Not Harder: How to Use AI Without Losing Your Soul This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast, drawn from conversations... read more
Get Organic Traffic Estimates With Our Free SEO Forecasting Tool "How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out... read more
Our AI Journey: Lessons from Failed Experiments and Where We Are Now In August 2022, four months before ChatGPT’s launch, we predicted AI would change content marketing — and still its impact... read more
Content Marketing Experiments That Worked for Us in 2024 We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at... read more
How to Use the Hook Model to Make Your Content Irresistible What If Your Content Could Have the Same Pull as Your Favorite App? (more…) read more
