AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35%, according... read more
AI Visibility Pyramid: How to Improve Your Presence in AI Search As if ranking atop Google isn’t hard enough, marketers are now also expected to gain visibility in AI search. And... read more
How Persona-Focused SEO Brings Preply 25k New Visitors Every Month Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects... read more
5 Content Leaders Share 7 AI Insights for Your Team Generative AI has shaken up the world of content marketing. Teams are rewriting their playbooks and questioning long-held assumptions about... read more
5 Signals You’re Ready to Invest in a New Content Distribution Channel Why aren’t we on TikTok? Can’t AI build up our SEO? How about funny Reels? You have probably been on... read more
Google’s March 2024 Search Update: The Battle Against AI-Generated Content Google's massive March 2024 search update takes aim at AI-generated "copycat content." The search giant expects this update to reduce... read more
How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months The first half of 2022 was an exciting period for SupportLogic, a support experience (SX) management platform. A new website,... read more
Autopilot Link-Building: How To Create Content That Attracts Links Organically Manual link-building isn’t for the faint of heart. You knock on many doors, endure countless rejections, and occasionally score a... read more
The EVE Framework of Content-Led Link-Building A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more... read more
