Jimmy Daly, Author at Animalz

Jimmy Daly

Jimmy is the marketing director at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.

How to Win Traffic by Refreshing Old Content

All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts...

3 Challenges to Producing Great Content | Episode 12

Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great...

Content Marketing Reporting | Episode 11

Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to...

Why the Best Content Happens Fast

There is no correlation between the time invested in content and the performance of that content. This is either the...

How to Think Like a Content Marketer | Episode 10

On our last episode, we discussed the lack of correlation between the time you put into a piece of content...

3 Challenges to Producing Great Content

For all the advice out there on “growing an audience” and “leveling up your content,” there's precious little about the...

Episode 9: Input vs. Quality

Is there a correlation between time invested in content and the performance of that content? Often, the answer is "no."...

5 Mental Models for Content Marketers

Mental models are frameworks and principles that help you make decisions. They don't provide answers, but they do provide new...

The Marketing Executive’s Guide to Content Strategy

Marketing executives make important decisions about high-level content strategy, budget, and personnel, but aren't always content experts themselves. To avoid...