Tim Metz, Author at Animalz

Tim Metz

Tim is the Director of Marketing and Innovation at Animalz. He's also the creator of Lifeline, a pomodoro timer app for macOS. Tim lives in Koh Samui, Thailand. 🏝️

The $200 AI Question: Should You Upgrade to ChatGPT Pro? (May 2025 Update)

"Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?" That's...

Content Marketing Experiments That Worked for Us in 2024

We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at...

Blockbuster Blogs: How Breakthrough Ideas Are Born

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights...

Revive 2.0: The Content Refresh Tool for Instant Decay Analysis

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay....

Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core...

Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist,...

Milestone Marketing: An Overlooked Growth Engine in B2B SaaS

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead...

From Zero to 40k: How Sara Stella Lattanzio Built Her LinkedIn Empire (Interview)

When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a...

The Content Attribution Survival Guide

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any...