Tim Metz, Author at Animalz

Tim Metz

Tim is the Director of Marketing and Innovation at Animalz. He's also the creator of Lifeline, a pomodoro timer app for macOS. Tim lives in Koh Samui, Thailand. 🏝️

Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples)

Google "content marketing budget" or "content costs," and you'll find ranges, hypotheticals, and benchmarks. But when prospects get on calls...

Founder-Led Content: How Christophe Pasquier Built Slite’s Brand Through Consistent Storytelling

A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media...

Founder-Led Content: Blitz-Scaling Social with doola’s Arjun Mahadevan

When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we...

Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal Experience Into a Growth Engine

When software engineer Irene Yu founded Skiplevel, an education company helping product managers become more technical, she faced a common...

Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he...

Stay Strong: Never Let AI Fill Your Blank Page

The blank page syndrome. We all know it, we've all been there. You stare at your screen, and you don't...

How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

We'll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks,...

Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What’s Next) (Interview)

As a content marketer, you've likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure...

How a Printed Book Helped Unit21 Generate Millions in Pipeline

In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of...