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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

“With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” Zapier’s CMO said that...

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Creativity Is Back: 20 Growth Ideas That Don’t Rely on Keywords

Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the...

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Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

"Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there." Planning distribution first...

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me...

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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I've probably met...

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17 Flagship Frameworks From 10 Years of Animalz Content

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Rhonda Hughes on Enterprise Content That Creates Value, Not Noise

“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she...

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Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

“I am not here to create high-performing content for you. I am here to help this group change our audience’s...

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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)

For the past decade, something has been rattling at the foundation of content marketing. An unspooling of a discipline that...

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