Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search... read more
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model We often criticize the use of ultimate guides and listicle content, and with good reason. Many companies operate in content-saturated... read more
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a... read more
The Animalz Method for Writing High-Quality Content Many content marketing agencies say they can define high-quality content. Some say it’s original and relevant. Others say it uses... read more
How to Write a Blog Post Outline A road trip across America can take a thousand different roads and take in a thousand different sights.Your map makes... read more
The Hybrid Content Team The best content teams are hybrids. In most world-class content organizations, you’ll find in-house employees, freelancers and content marketing agencies... read more
How to Do a Content Audit (the Strategic Way) Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once,... read more
How to Interview Someone for an Article Over the course of a few hundred interviews, we’ve learned a few things. For one, interviewing doesn’t always come naturally.... read more
How to Get Competitors Speaking Your Language In 2014, I read an article that has remained lodged in my brain ever since.Competition was growing in content marketing,... read more
