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Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy

As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search...

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Experiment, Systematize, Differentiate: The Content Strategy Maturity Model

We often criticize the use of ultimate guides and listicle content, and with good reason. Many companies operate in content-saturated...

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Persuade Like a Lawyer: How to Write to Convince a Jury of Readers

Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a...

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The Animalz Method for Writing High-Quality Content

Many content marketing agencies say they can define high-quality content. Some say it’s original and relevant. Others say it uses...

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How to Write a Blog Post Outline

A road trip across America can take a thousand different roads and take in a thousand different sights.Your map makes...

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The Hybrid Content Team

The best content teams are hybrids. In most world-class content organizations, you’ll find in-house employees, freelancers and content marketing agencies...

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How to Do a Content Audit (the Strategic Way)

Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once,...

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How to Interview Someone for an Article

Over the course of a few hundred interviews, we’ve learned a few things. For one, interviewing doesn’t always come naturally....

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How to Get Competitors Speaking Your Language

In 2014, I read an article that has remained lodged in my brain ever since.Competition was growing in content marketing,...

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