The “Google Knows Best” Fallacy The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they... read more
Deep Cuts and Smash Hits: The Best of Animalz in 2020 There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future... read more
6 Lessons Learned from a Year of Content Strategy Our team of content strategists spend all day, every day, creating content strategies.They partner with dozens of customers in dozens... read more
How to Create or Refine a Content Marketing Strategy Content marketing has become very popular in the last decade. But for all that growth, there seems to be more... read more
Content Refreshing: How to Win Traffic by Updating Old Content All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts... read more
No, You Shouldn’t Always Focus on the Bottom of the Funnel I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves... read more
Content Marketing Benchmark Report | Episode 58 In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report.... read more
6 Low Effort, High Impact Content Ideas We’ve written before that there is often little correlation between the time spent on a piece of content and the... read more
Diversity, Equity and Inclusion: One Content Team’s Journey | Episode 57 In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos,... read more
