Forget About Traffic and Start Using Content to Drive Leads and Sales Using Google autocomplete to source content ideas is a useful hack, but a trivial one. In fact, nearly all keyword... read more
How One Viral Blog Post Catapulted Our Monthly Traffic | Episode 35 Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard... read more
How to Write a Tweetstorm Tweetstorms used to be a hacked-together means of avoiding character limits on Twitter messages. Today, they’re everywhere. Twitter, especially if... read more
Content Distribution Channels Explained, with Liz Gottbrecht | Episode 34 Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the... read more
Unlocking Internal Knowledge Is Actually a Great Content Strategy It’s 2 p.m. on a Friday afternoon. You’ve spent all week in meetings. You helped sort out an issue with... read more
How We Quadrupled Monthly Traffic With a “Shot in the Arm” We’ve written before that top of funnel content can be a great loss leader. We’ve also talked about how to... read more
Looking for a Job in Content Marketing? Ask Your Prospective Employer These Questions We speak with a lot of companies who are looking to hire content marketers. We also talk with a lot... read more
Your Content and Sales Teams Don’t Communicate—and It’s Holding You Back Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends.... read more
How Agencies Can Provide First-Rate Customer Onboarding | Episode 33 Onboarding is perhaps the most fragile phase of the customer lifecycle. It’s a time for establishing relationships, building trust, and... read more
