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Code Is Now Content: How We Built Our SEO Calculator With AI

"Software is now content," writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven't yet...

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Get Organic Traffic Estimates With Our Free SEO Forecasting Tool

"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out...

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Our AI Journey: Lessons from Failed Experiments and Where We Are Now

In August 2022, four months before ChatGPT’s launch, we predicted AI would change content marketing — and still its impact...

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The $200 AI Question: Should You Upgrade to ChatGPT Pro? (May 2025 Update)

"Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?" That's...

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Content Marketing Experiments That Worked for Us in 2024

We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at...

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Blockbuster Blogs: How Breakthrough Ideas Are Born

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights...

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Revive 2.0: The Content Refresh Tool for Instant Decay Analysis

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay....

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How to Use the Hook Model to Make Your Content Irresistible

What If Your Content Could Have the Same Pull as Your Favorite App? (more…)

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Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core...

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