Code Is Now Content: How We Built Our SEO Calculator With AI "Software is now content," writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven't yet... read more
Get Organic Traffic Estimates With Our Free SEO Forecasting Tool "How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out... read more
Our AI Journey: Lessons from Failed Experiments and Where We Are Now In August 2022, four months before ChatGPT’s launch, we predicted AI would change content marketing — and still its impact... read more
The $200 AI Question: Should You Upgrade to ChatGPT Pro? (May 2025 Update) "Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?" That's... read more
Content Marketing Experiments That Worked for Us in 2024 We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at... read more
Blockbuster Blogs: How Breakthrough Ideas Are Born Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights... read more
Revive 2.0: The Content Refresh Tool for Instant Decay Analysis Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay.... read more
How to Use the Hook Model to Make Your Content Irresistible What If Your Content Could Have the Same Pull as Your Favorite App? (more…) read more
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview) Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core... read more
