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Recipes vs. Movies: When to Use Storytelling in Content Marketing

"You should add some more narrative to your articles," my editor said in our regular catch-up. "Sure," I answered. "I'll...

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How to Use Twitter for Thought Leadership

Twitter is pretty consistently the fourth-best traffic source for Animalz. And that’s great—but it’s also entirely the wrong way to...

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The Busy Writer’s Design Toolkit

Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any...

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The Pageview Paradox: How Great Results Cause Poor Performance

Here’s the pageview paradox: many of the things that we do to improve our marketing metrics actually hinder long-term business...

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5 More Mental Models for Content Marketers

Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years...

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Steal This Strategy: How to Write Like Animalz

This is the Animalz content marketing strategy. Take it. We’ve been working on a guide to writing Animalz-style content with...

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Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content

As content marketers, thousands, if not millions, of people see our content. We have a large cultural impact footprint. With...

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6 Predictions About AI in Content Marketing

I shared a cryptic LinkedIn post last week, so in the spirit of elaboration, here are six predictions about how...

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The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO

Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants —...

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