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Why Readers Can Smell Fakes a Mile Away

We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we...

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The Second Mover Advantage in Content Marketing

Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years...

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Welcoming Kristen Craft as Our New General Manager

Today I’m excited to announce that I’ve appointed Kristen Craft to Animalz's senior leadership team as the company’s first General...

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Yes, You Should Talk About Your Competitors

Podia is no stranger to competition. In fact, many of the company’s best-performing pages—from both an organic search and a...

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You Need a Nemesis

It isn’t always enough to cast your company as the hero—sometimes, you also need a villain. DHH’s recent spat with...

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The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself

It takes about 30 seconds to recognize a Wes Anderson film, care of the pastel colors, symmetrical framing, and oddball...

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GPT-3 is the Sparring Partner You Didn’t Know You Needed

You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read all of Wikipedia, even the article about Berserk llama...

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Content Q&A #1 | Episode 55

In today’s special episode of the Animalz podcast, you have questions, and we have answers. I enlisted Animalz CEO Devin...

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GPT-3: The Good, the Bad, the Mind-Blowing | Episode 54

In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good,...

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