Ask “Why?” | Episode 17 Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content... read more
How to Earn a Senior Content Marketing Role Work hard, deliver great results, get promoted, become a manager—wouldn't it be nice if advancing your career were this simple?... read more
Why You Shouldn’t Try to Be the First Round Review: 3 Content Lessons from Camille Ricketts The First Round Review, the content arm of First Round Capital, has earned a reputation as one of the best... read more
Blake Thorne | Episode 16 We chat with Atlassian marketing manager Blake Thorne about how he went from working as a journalist to working in... read more
Content Marketers Ask “Why?” Before You Write a Single Word “Why?” is one of the most powerful questions a content marketer can ask. I first learned how to wield “why”... read more
John Bonini | Episode 15 Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and... read more
Lane Genee | Episode 14 Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane's early job helping her... read more
How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates. Templated content can be... read more
Why Don’t More People Refresh Their Content? | Episode 13 When you have strong content review and reporting processes in place, refreshing an old piece of content is one of... read more
