Animalz Blog
Writing
How to Write a Case Study (That Actually Closes Deals)
Blindfold a dozen marketers. Ask them to describe the guiding principles of a...
Ryan Law
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8 min read
02/27/23
Case StudiesData
How Frontify Generated 550 Leads (Without Sacrificing Brand...
In 2020, Frontify, a brand management platform, had just closed their series...
Emily Byford
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8 min read
02/20/23
Writing
Write Like a Champion: 4 Performance Frameworks Stolen From...
Content marketing never ends. As long as your company wants to grow revenue,...
Sara Coggin
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13 min read
02/13/23
Writing
The Content Cyborg: How to Use AI Writing Tools in Content...
AI is a force multiplier for great writers. It took us a long time to say...
Angela Rollins
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11 min read
01/23/23
Case StudiesData
How Parabol Reached 150K Monthly Visits With Content...
How can you make content marketing work with a nitpicking audience, Goliath...
Tim Metz
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8 min read
10/11/22
Strategy
Content Strategy for Horizontal SaaS
Content marketing is baked into the DNA of most successful horizontal SaaS...
Ryan Law
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8 min read
10/04/22
Writing
Recipes vs. Movies: When to Use Storytelling in Content...
“You should add some more narrative to your articles,” my editor said in our...
Tim Metz
•
11 min read
09/19/22
Strategy
How to Use Twitter for Thought Leadership
Twitter is pretty consistently the fourth-best traffic source for Animalz....
Ryan Law
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9 min read
09/13/22
Writing
The Busy Writer’s Design Toolkit
Most blogs still depend on tired old stock photography. But what if you could...
Ryan Law
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7 min read
08/22/22