Animalz Blog

How to Do a Content Audit (the Strategic Way)
Strategy

How to Do a Content Audit (the Strategic Way)

Content marketing is one of the few marketing channels that gets more...
Ryan Law 22 min read
06/21/24
The Google Leak Confirms: Please Readers, Not Algorithms
News · The Blog

The Google Leak Confirms: Please Readers, Not Algorithms

The internet is on 🔥 about internal Google documents leaked to Rand Fishkin,...
Tim Metz 5 min read
05/31/24
Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
Strategy

Everybody Wants Thought Leadership Content. But How Do You...

Done right, thought leadership content is the single most...
Katie Parrott 22 min read
04/28/24
Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts
The Blog

Content Marketing Resources: Our Favorite Blogs,...

Between juggling content creation, distribution plans, and keeping tabs on...
Mariana Fernandes 10 min read
04/17/24
How to Create or Refine a Content Marketing Strategy
Strategy

How to Create or Refine a Content Marketing Strategy

Content marketing has become very popular in the last decade. But for all...
Jimmy Daly 23 min read
04/05/24
Distribute Ideas, Not Content
Strategy

Distribute Ideas, Not Content

We love to invite content marketing pioneers to share the innovative...
Mark Rogers 9 min read
03/28/24
Google’s March 2024 Search Update: The Battle Against AI-Generated Content
News · The Blog

Google’s March 2024 Search Update: The Battle Against...

Google’s massive March 2024 search update takes aim at AI-generated “copycat...
Ajdin Perco 3 min read
03/11/24
Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI
Strategy

Welcome to the Distribution-First Era, Where Strategy Starts...

“If you build it, they will come” is a classic startup mistake. It’s the...
Ty Magnin 7 min read
02/25/24
From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source
Data · Strategy

From Trash to Treasure: Turn Product-Led Leftovers Into a...

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s...
Sara Coggin 10 min read
12/14/23