Animalz Blog

How Parabol Reached 150K Monthly Visits With Content Journalism
Case StudiesData

How Parabol Reached 150K Monthly Visits With Content...

How can you make content marketing work with a nitpicking audience, Goliath...
Tim Metz 8 min read
10/11/22
Content Strategy for Horizontal SaaS
Strategy

Content Strategy for Horizontal SaaS

Content marketing is baked into the DNA of most successful horizontal SaaS...
Ryan Law 8 min read
10/04/22
Recipes vs. Movies: When to Use Storytelling in Content Marketing
Writing

Recipes vs. Movies: When to Use Storytelling in Content...

“You should add some more narrative to your articles,” my editor said in our...
Tim Metz 11 min read
09/19/22
How to Use Twitter for Thought Leadership
Strategy

How to Use Twitter for Thought Leadership

Twitter is pretty consistently the fourth-best traffic source for Animalz....
Ryan Law 9 min read
09/13/22
The Busy Writer’s Design Toolkit
Writing

The Busy Writer’s Design Toolkit

Most blogs still depend on tired old stock photography. But what if you could...
Ryan Law 7 min read
08/22/22
The Pageview Paradox: How Great Results Cause Poor Performance
Strategy

The Pageview Paradox: How Great Results Cause Poor...

Here’s the pageview paradox: many of the things that we do to improve our...
Ryan Law 8 min read
08/16/22
5 More Mental Models for Content Marketers
Strategy

5 More Mental Models for Content Marketers

Back in 2018, we published an overview of five mental models we find useful...
Ryan Law 8 min read
08/03/22
Steal This Strategy: How to Write Like Animalz
Writing

Steal This Strategy: How to Write Like Animalz

This is the Animalz content marketing strategy. Take it.We’ve been working on...
Ryan Law 8 min read
07/26/22
Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content
Writing

Beyond Inclusive Writing: 3 Lesser-Known Principles of...

As content marketers, thousands, if not millions, of people see our content....
Angela Rollins 9 min read
07/18/22