Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
“With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed...
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Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead...
"Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there."...
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For the past decade, something has been rattling at the foundation of content marketing. An unspooling of...
One of the simplest (and best) content marketing strategies is to write about pain points — the ugly problems your...
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Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly...
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More companies are investing in “media content” like publications, books, podcasts, and shows. Think HubSpot’s acquisition of The Hustle newsletter...
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Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the...
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