Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
“With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed...
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Creativity Is Back: 20 Growth Ideas That Don’t Rely on Keywords
Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead...
Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo
"Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there."...
17 Flagship Frameworks From 10 Years of Animalz Content
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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)
For the past decade, something has been rattling at the foundation of content marketing. An unspooling of...
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The Power of Second-Order Pain Points
One of the simplest (and best) content marketing strategies is to write about pain points — the ugly problems your...
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How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation
Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly...
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Media Strategies Aren’t as Crazy as They Seem
More companies are investing in “media content” like publications, books, podcasts, and shows. Think HubSpot’s acquisition of The Hustle newsletter...
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How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS
Content Arbitrage: Shopping at the Thrift Shop of Ideas
From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer’s Block
Dear Executives, Stop Writing Your Own Thought Leadership
The Animalz Content Marketing Benchmark Report 2021
Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the...
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