How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly
Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates. Templated content can be one of the easiest and…
Blog
Episode 13: Why Don’t More People Refresh Their Content?
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get…
How to Win Traffic by Refreshing Old Content
All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts lose traffic. Decay occurs slowly…
Episode 12: 3 Challenges to Producing Great Content
Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to…
Episode 11: Content Marketing Reporting
Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your…