Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
“With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed...
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Creativity Is Back: 20 Growth Ideas That Don’t Rely on Keywords
Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead...
Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo
"Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there."...
17 Flagship Frameworks From 10 Years of Animalz Content
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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)
For the past decade, something has been rattling at the foundation of content marketing. An unspooling of...
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Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What’s Next) (Interview)
As a content marketer, you've likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure...
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5 Signals You’re Ready to Invest in a New Content Distribution Channel
Why aren’t we on TikTok? Can’t AI build up our SEO? How about funny Reels? You have probably been on...
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How a Printed Book Helped Unit21 Generate Millions in Pipeline
In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of...
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How to Do a Content Audit (the Strategic Way)
The Google Leak Confirms: Please Readers, Not Algorithms
How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)
Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts
Between juggling content creation, distribution plans, and keeping tabs on your customers' metrics, you also need to stay up to...
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