Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
“With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed...
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Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead...
"Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there."...
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For the past decade, something has been rattling at the foundation of content marketing. An unspooling of...
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more...
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We love to invite content marketing pioneers to share the innovative strategies they're using to drive results. In this guest...
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A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their...
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The first half of 2022 was an exciting period for SupportLogic, a support experience (SX) management platform. A new website,...
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