Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
“With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed...
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Creativity Is Back: 20 Growth Ideas That Don’t Rely on Keywords
Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead...
Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo
"Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there."...
17 Flagship Frameworks From 10 Years of Animalz Content
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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)
For the past decade, something has been rattling at the foundation of content marketing. An unspooling of...
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How to Create or Refine a Content Marketing Strategy
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more...
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Distribute Ideas, Not Content
We love to invite content marketing pioneers to share the innovative strategies they're using to drive results. In this guest...
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Your Blog Is Not a Publication (But It’s Not Just a Library Either)
A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their...
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Google’s March 2024 Search Update: The Battle Against AI-Generated Content
Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI
From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source
Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams
How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months
The first half of 2022 was an exciting period for SupportLogic, a support experience (SX) management platform. A new website,...
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