The Two Core Functions of a Content Marketer | Episode 23 Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also... read more
What the Heck Is Thought Leadership Content? | Episode 22 This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad... read more
2019 Content Trends Gleaned from 160+ Sales Calls There’s a common challenge in the content marketing world that creates some friction between content creators and their managers. The... read more
10 Ways to Create a Healthy Feedback Culture at Any Company As a child, I asked my parents the same question over and over: on a scale of 1 to 10,... read more
How to Give and Receive Creative Feedback | Episode 21 Devin and Jimmy talk about feedback: how to give it, how to receive and the role it plays in growing... read more
We launched a free tool! | Episode 20 We are really excited to announce that we've launched our first-ever software tool, Revive. It's a free content refresh tool... read more
Announcing Revive: A Free Tool to Find and Prevent Content Decay We are thrilled to announce Revive—our first product. It's a free tool that finds content decay. You can try it... read more
Using Content Lanes to Flesh Out Your Strategy | Episode 19 Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and... read more
How to Diagnose and Maintain the Health of a SaaS Blog All content marketers seem to believe that their site is underperforming. There’s an underlying sense of anxiety about never having... read more
