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Jimmy Daly
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Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.

50 Things We’ve Learned About Content Marketing

We’re lucky to work with some of the top SaaS brands in the world. The opportunity to chat strategy with some of...

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Explore v. Exploit: How to Find the Perfect Content Marketing Formula

“The joy of the young is discovering. The joy of the old is relishing.” — Stewart Brand In 1944, a...

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How to Succeed at Content Marketing: Do It Better, or Do It Differently

There are more than 780,000 games in Apple’s App Store. Nearly all rely on the same elements of habit-forming psychology...

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11 Commercial Writing Skills

“So, what are you going to do with that English major?” Every liberal arts major has heard some version of...

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Great Writing Isn’t Enough. Here Are Two SEO Frameworks for Growing a SaaS Blog.

The benchmark for a great SaaS blog is 100,000 views per month. To get there, you need great writing. But...

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We Need a Slower, More Thoughtful Approach to Content Marketing

Waste is evil. At least, that’s how it’s observed in the lean manufacturing world. Toyota, in particular, has revolutionized manufacturing...

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5 Content Marketing Power Laws

If you double the side of a square, you increase the area by a factor of four. If you double...

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Most Blogs Fail. Why?

Plenty of entreprenuers point to Clay Christensen’s The Innovator’s Dilemma as a guiding light, one of their go-to sources for insight on...

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Content Marketing Personas: How to Reach Your Target Audience

Writing for personas doesn’t work very well. And that’s not because it’s a bad idea, it’s simply because it’s rarely...

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