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Jimmy Daly
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Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.

How to Evolve Beyond “Actionable Content”

The problem with “actionable content” is that it’s a commodity. It often requires little subject matter expertise and lacks specificity....

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Top of Funnel Content Creates All Kinds of Problems—But You Should Create It Anyway

Top of funnel traffic gets a lot of content marketers into trouble. Before we dive into why, let’s first outline...

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In 1989, the Wells Fargo CEO Dispensed Some Timeless Content Marketing Advice

Faced with bank deregulation and increased competition in the 1980s, former Wells Fargo CEO Carl Reichardt understood that cutting costs...

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Core Content Marketing Concepts

There are a handful of core concepts that we address on the Animalz blog over and over again. There’s good...

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Content Strategy for Multi-Product Companies

How do you build a content strategy for a business with more than one product? A content marketing strategy should be built...

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How to Weave Content Marketing Into the Fabric of Your Company

It’s much easier to succeed with content marketing when it’s baked into the company culture. To home in on the mechanisms at...

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You Don’t Need an Audience

“Building an audience” is one of the most common—and problematic—phrases in content marketing. Instead of thinking about building an audience,...

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Understand Your Growth Constraints, Then Deploy Content Marketing Strategically

Content is traditionally used to drive top of funnel traffic and move users towards free trial signups. And that works...

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Technical SEO for Content Marketers

Technical SEO is something that content marketers don’t fully understand. And Kevin Indig, SEO lead at Atlassian, has some strong opinions—and...

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