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Jimmy Daly
Follow @Jimmy_Daly

Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.

Your Blog Is Not a Publication

Editor's note: We've published a 2024 update of this classic post based on a recent Q&A with Jimmy Daly. In...

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Taking Your Content Upmarket | Episode 6

A lot about your company is going to change when you make the decision to go upmarket and start closing...

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Episode 5: The Content Growth Cycle

As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For...

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Why Venture-Backed Companies Struggle with Content Marketing

SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes...

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Bottom of Funnel Content | Episode 4

In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content. (more…)

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What Is Bottom of the Funnel Content?

“One of the myths of SaaS is that the products are so good, so easy to use, so quick to...

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The Shape of Successful Content | Episode 3

In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The...

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How to Take Your Content Upmarket When You Take Your SaaS Business Upmarket

Nearly all SaaS businesses aspire to move upmarket. Moving upmarket means acquiring larger customers who spend more money. There’s a...

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Movement-First Content | Episode 2

In our second episode, Jan and I talk about movement-first content. It's a strategy for earning credibility when you're just...

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