Recent articles

Claude Code for Content Marketers: A No-Code Guide
If you regularly use an AI like ChatGPT or Claude, Claude Code is a must-try. Despite the name, you don't need coding experience. It works in plain English through the Terminal and gives you...
Tim Metz
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15 min read
10/02/25

Strategy
The TIP Method: Choose the Right AI Model for Every Task
Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz
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11 min read
08/21/25

the-blog
Creativity Is Back: 20 Growth Ideas That Don’t Rely on...
Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the same SEO playbook as everyone else?That world is back. SEO...
Tim Metz
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12 min read
07/03/25

Writing
Confessions of an AI Addict
I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...
Tim Metz
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12 min read
05/22/25

Case Studies
How Rilla Doubled Brand Traffic with Proprietary Data and...
Every one-person marketing team knows the feeling. You’re drowning in “priorities,” and your content strategy gathers dust.Will Gao, Head of Growth at Rilla, faced exactly that situation. They had...
Tim Metz
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9 min read
04/17/25

Writing
Code Is Now Content: How We Built Our SEO Calculator With AI
“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams — like yours! — can now build apps with AI and...
Tim Metz
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14 min read
02/20/25
Podcasts

How the Enterprise Content Engine Works: Season Wrap-up
We’re wrapping up season two of the Animalz Podcast with insights from enterprise content leaders at companies like Zapier, Dropbox, Autodesk, and Microsoft. After more than a dozen interviews,...

Kate Pluth on Scaling Content at Dropbox With AI and Taste
"To me, that's just a continuation of a trend we were already seeing with zero click. Platforms were already making this a pattern in our content consumption habits." In this...

Lauren Everitt on Okta’s Newsroom-Driven Content...
“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom...