Tim Metz

Tim Metz

Director of Marketing & Innovation
Animalz

Recent articles

Claude Code for Content Marketers: A No-Code Guide

Claude Code for Content Marketers: A No-Code Guide

If you regularly use an AI like ChatGPT or Claude, Claude Code is a must-try. Despite the name, you don't need coding experience. It works in plain English through the Terminal and gives you...
Tim Metz 15 min read
10/02/25
The TIP Method: Choose the Right AI Model for Every Task
Strategy

The TIP Method: Choose the Right AI Model for Every Task

Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz 11 min read
08/21/25
Creativity Is Back: 20 Growth Ideas That Don’t Rely on Keywords
the-blog

Creativity Is Back: 20 Growth Ideas That Don’t Rely on...

Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the same SEO playbook as everyone else?That world is back. SEO...
Tim Metz 12 min read
07/03/25
Confessions of an AI Addict
Writing

Confessions of an AI Addict

I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...
Tim Metz 12 min read
05/22/25
How Rilla Doubled Brand Traffic with Proprietary Data and SEO
Case Studies

How Rilla Doubled Brand Traffic with Proprietary Data and...

Every one-person marketing team knows the feeling. You’re drowning in “priorities,” and your content strategy gathers dust.Will Gao, Head of Growth at Rilla, faced exactly that situation. They had...
Tim Metz 9 min read
04/17/25
Code Is Now Content: How We Built Our SEO Calculator With AI
Writing

Code Is Now Content: How We Built Our SEO Calculator With AI

“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams — like yours! — can now build apps with AI and...
Tim Metz 14 min read
02/20/25

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