John Bonini | Episode 15 Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and... read more
Lane Genee | Episode 14 Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane's early job helping her... read more
Why Don’t More People Refresh Their Content? | Episode 13 When you have strong content review and reporting processes in place, refreshing an old piece of content is one of... read more
3 Challenges to Producing Great Content | Episode 12 Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great... read more
Content Marketing Reporting | Episode 11 Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to... read more
How to Think Like a Content Marketer | Episode 10 On our last episode, we discussed the lack of correlation between the time you put into a piece of content... read more
Episode 9: Input vs. Quality Is there a correlation between time invested in content and the performance of that content? Often, the answer is "no."... read more
Devin Bramhall on Earning a Senior Content Marketing Role | Episode 8 Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode... read more
Library vs. Publication | Episode 7 In our humble opinion, your blog is not a publication. Most SaaS blogs should emphasize quality, attack each topic they... read more
