Using Content Lanes to Flesh Out Your Strategy | Episode 19 Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and... read more
The Secret to Content Promotion | Episode 18 Ryan Law joins us to talk about his recent post on the blog and the idea of distribution-first content marketing. We... read more
Ask “Why?” | Episode 17 Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content... read more
Blake Thorne | Episode 16 We chat with Atlassian marketing manager Blake Thorne about how he went from working as a journalist to working in... read more
John Bonini | Episode 15 Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and... read more
Lane Genee | Episode 14 Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane's early job helping her... read more
Why Don’t More People Refresh Their Content? | Episode 13 When you have strong content review and reporting processes in place, refreshing an old piece of content is one of... read more
3 Challenges to Producing Great Content | Episode 12 Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great... read more
Content Marketing Reporting | Episode 11 Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to... read more
