The Future of SEO in a Post-ChatGPT World SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that... read more
The 6 Risks of AI Content There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft... read more
The Quality Cliff: A Mental Model for CMOs When does it make sense to invest in content quality? When is the time and expense—the research and interviewing, editorial... read more
Content Strategy for Horizontal SaaS Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges... read more
How to Use Twitter for Thought Leadership Twitter is pretty consistently the fourth-best traffic source for Animalz. And that’s great—but it’s also entirely the wrong way to... read more
The Pageview Paradox: How Great Results Cause Poor Performance Here’s the pageview paradox: many of the things that we do to improve our marketing metrics actually hinder long-term business... read more
5 More Mental Models for Content Marketers Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years... read more
6 Predictions About AI in Content Marketing I shared a cryptic LinkedIn post last week, so in the spirit of elaboration, here are six predictions about how... read more
The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants —... read more
