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Why You Shouldn’t Try to Be the First Round Review: 3 Content Lessons from Camille Ricketts

The First Round Review, the content arm of First Round Capital, has earned a reputation as one of the best...

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How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly

Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates. Templated content can be...

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Why the Best Content Happens Fast

There is no correlation between the time invested in content and the performance of that content. This is either the...

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3 Challenges to Producing Great Content

For all the advice out there on “growing an audience” and “leveling up your content,” there's precious little about the...

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5 Mental Models for Content Marketers

Mental models are frameworks and principles that help you make decisions. They don't provide answers, but they do provide new...

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The Marketing Executive’s Guide to Content Strategy

Marketing executives make important decisions about high-level content strategy, budget, and personnel, but aren't always content experts themselves. To avoid...

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The Animalz Podcast

We couldn't find a content marketing podcast that we really enjoyed, so we made our own.  The Animalz content marketing...

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Your Blog Is Not a Publication

In a recent conversation with Intercom content director John Collins, I mentioned how much Animalz customers admire the Intercom blog. A number...

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Why Venture-Backed Companies Struggle with Content Marketing

SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes...

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