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How We Quadrupled Monthly Traffic With a “Shot in the Arm”

We’ve written before that top of funnel content can be a great loss leader. We’ve also talked about how to...

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Looking for a Job in Content Marketing? Ask Your Prospective Employer These Questions

We speak with a lot of companies who are looking to hire content marketers. We also talk with a lot...

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Your Content and Sales Teams Don’t Communicate—and It’s Holding You Back

Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends....

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Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a...

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How to Run a Smooth Content Operation at a Large Company

Content marketing at small companies is like riding a bike—you jump on and start pedaling. If you pedal long and...

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Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call...

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Here Are Three Ways to Improve Your Keyword Research

Organic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can...

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2019 Content Trends Gleaned from 160+ Sales Calls

There’s a common challenge in the content marketing world that creates some friction between content creators and their managers. The...

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10 Ways to Create a Healthy Feedback Culture at Any Company

As a child, I asked my parents the same question over and over: on a scale of 1 to 10,...

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