How to Fast-Track ROI From Your First Blog Post It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content... read more
The Second Mover Advantage in Content Marketing Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years... read more
Yes, You Should Talk About Your Competitors Podia is no stranger to competition. In fact, many of the company’s best-performing pages—from both an organic search and a... read more
You Need a Nemesis It isn’t always enough to cast your company as the hero—sometimes, you also need a villain. DHH’s recent spat with... read more
The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself It takes about 30 seconds to recognize a Wes Anderson film, care of the pastel colors, symmetrical framing, and oddball... read more
GPT-3 is the Sparring Partner You Didn’t Know You Needed You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read all of Wikipedia, even the article about Berserk llama... read more
How to Succeed as a Content Team of One Many of the content marketers we talk to operate as a content team of one. They share a common backstory:... read more
Why Wirecutter Wins: Opinionated Content Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing:... read more
The Category Creator’s Manifesto Category creation is not an act of true creation but rather an exercise in positioning. Successful categories result from identifying... read more
