Your Blog Is Not a Publication In a recent conversation with Intercom content director John Collins, I mentioned how much Animalz customers admire the Intercom blog. A number... read more
Why Venture-Backed Companies Struggle with Content Marketing SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes... read more
The Content Growth Cycle Content marketing gets easier and delivers better ROI over time. At the start, it’s a hard slog. New visitors, search... read more
What Is Bottom of the Funnel Content? “One of the myths of SaaS is that the products are so good, so easy to use, so quick to... read more
How to Take Your Content Upmarket When You Take Your SaaS Business Upmarket Nearly all SaaS businesses aspire to move upmarket. Moving upmarket means acquiring larger customers who spend more money. There’s a... read more
The Science Behind 100,000-View Blog Posts All successful content marketing is successful in the same way. At least, that was our instinct and we wanted to... read more
Movement-First: How to Scale Content Without Sacrificing Quality When Apple first launched the iPhone in 2007, it was a tightly controlled experience. Demand far exceeded supply. You could... read more
The Sunk Cost Fallacy in Content Marketing Content marketing is an investment—until it’s not. A blog watered down with content that no one reads is actually doing... read more
How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content Here's a bold SEO move. Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off... read more
