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How to Diagnose and Maintain the Health of a SaaS Blog

We’ve recently launched a free tool called Revive. It connects to your Google Analytics and finds posts that are decaying....

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Use These 8 Content Creation Lanes to Flesh Out Your Strategy

Your business strategy informs your content strategy and your content strategy informs how, when, why and what you write. The lanes below...

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The Secret to Content Promotion Is Hidden in Plain Sight

For many marketers, distribution is the final stage of the content marketing process. They bring their creativity to bear on...

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How to Earn a Senior Content Marketing Role

Work hard, deliver great results, get promoted, become a manager—wouldn't it be nice if advancing your career were this simple?...

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Why You Shouldn’t Try to Be the First Round Review: 3 Content Lessons from Camille Ricketts

The First Round Review, the content arm of First Round Capital, has earned a reputation as one of the best...

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How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly

Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates. Templated content can be...

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Why the Best Content Happens Fast

There is no correlation between the time invested in content and the performance of that content. This is either the...

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3 Challenges to Producing Great Content

For all the advice out there on “growing an audience” and “leveling up your content,” there's precious little about the...

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5 Mental Models for Content Marketers

Mental models are frameworks and principles that help you make decisions. They don't provide answers, but they do provide new...

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