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Top, Middle and Bottom of the Funnel Content—What Does It All Mean?! | Episode 37

Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking...

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Risk vs. Reward: How to Build a Diversified Content Portfolio

Great content marketing looks a lot like a diversified investment portfolio. Smart investors realize that different types of investments serve...

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Why Community Is the Most Important Trend in Marketing | Episode 36

Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?...

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Forget About Traffic and Start Using Content to Drive Leads and Sales

Using Google autocomplete to source content ideas is a useful hack, but a trivial one. In fact, nearly all keyword...

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How One Viral Blog Post Catapulted Our Monthly Traffic | Episode 35

Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard...

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How to Write a Tweetstorm

Tweetstorms used to be a hacked-together means of avoiding character limits on Twitter messages. Today, they’re everywhere. Twitter, especially if...

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Content Distribution Channels Explained, with Liz Gottbrecht | Episode 34

Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the...

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Unlocking Internal Knowledge Is Actually a Great Content Strategy

It’s 2 p.m. on a Friday afternoon. You’ve spent all week in meetings. You helped sort out an issue with...

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How We Quadrupled Monthly Traffic With a “Shot in the Arm”

We’ve written before that top of funnel content can be a great loss leader. We’ve also talked about how to...

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