Animalz Blog
Strategy
Yes, You Should Talk About Your Competitors
Editor's note: Originally published by Ryan Law in 2020. Updated by...
Ryan Law
,
David Galic
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8 min read
10/23/25
10 Best Technical Content Marketing Agencies
Technical buyers need content that respects their expertise while helping...
Nathan Wahl
•
8 min read
02/12/25
Strategy
17 Techniques That Get You Cited in Answer Engines
AI overviews are the new golden tickets for visibility. But to get cited,...
Nathan Wahl
•
13 min read
10/01/25
Strategy
The Winner Doesn’t Take It All: ‘Information Gain’ and the...
Content marketing today is a story of underdogs and goliaths, of upstart...
Ryan Law
•
9 min read
06/28/22
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web...
Tim Metz
•
9 min read
11/20/25
Writing
Confessions of an AI Addict
I never intended to be an addict. Nobody does, I suppose. But the...
Tim Metz
•
12 min read
05/22/25
Strategy
Information Gain: The SEO Theory that AI Made Mandatory
In 2022, we wrote about a Google patent application on "information...
Nathan Wahl
•
8 min read
06/28/22
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should...
Ty Magnin
•
12 min read
11/04/25
Podcast
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s...
Ty Magnin
,
Tim Metz
•
57 min read
08/05/25