Animalz Blog
Strategy
Yes, You Should Talk About Your Competitors
Editor's note: Originally published by Ryan Law in 2020. Updated by...
Ryan Law
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8 min read
08/31/20
Strategy
The Winner Doesn’t Take It All: ‘Information Gain’ and the...
Content marketing today is a story of underdogs and goliaths, of upstart...
Ryan Law
•
9 min read
06/28/22
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web...
Tim Metz
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9 min read
11/20/25
Writing
Confessions of an AI Addict
Tim Metz
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12 min read
05/22/25
Strategy
Information Gain: The SEO Theory that AI Made Mandatory
In 2022, we wrote about a Google patent application on "information...
Ryan Law
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8 min read
06/28/22
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should...
Ty Magnin
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12 min read
11/04/25
Podcast
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s...
Ty Magnin
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Tim Metz
•
57 min read
08/05/25
Strategy
17 Flagship Frameworks From 10 Years of Animalz Content
Animalz just turned 10. In that time, we’ve built content strategies for...
Nathan Wahl
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13 min read
06/12/25
Strategy
How to Run an Enterprise Content Marketing Operation...
Content marketing at small companies is like riding a bike — you jump on and...
Jimmy Daly
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18 min read
05/03/24