How to Get Competitors Speaking Your Language In 2014, I read an article that has remained lodged in my brain ever since.Competition was growing in content marketing,... read more
How to Go Viral: A Content Marketer’s Guide Over the years, we’ve watched an elite club of articles generate hundreds of backlinks and rack up hundreds of thousands... read more
The ‘Google Knows Best’ Fallacy The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they... read more
Deep Cuts and Smash Hits: The Best of Animalz in 2020 There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future... read more
Content Refreshing: How to Win Traffic by Updating Old Content All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts... read more
No, You Shouldn’t Always Focus on the Bottom of the Funnel I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves... read more
6 Low Effort, High Impact Content Ideas We’ve written before that there is often little correlation between the time spent on a piece of content and the... read more
Write for the Lurkers The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99%... read more
How to Fast-Track ROI From Your First Blog Post It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content... read more
