The Animalz Podcast Returns with AI & Content: Where’s The Value? (Season Intro)
Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to...
Season 2 — Breaking Down the Walls of Enterprise Content Marketing
Season Introduction with Ty and Tim
Ty and Tim kick off the season by sharing why enterprise content marketing is the focus. Ty reflects on leading content at UiPath and building systems to manage scale, while Tim brings a startup lens to the challenges big teams face. Together, they preview what’s ahead and why these stories matter.
Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy
Kay-Kay shares how she’s reshaping content at Typeform by focusing on fuel over form, developing audience-first ideas, empowering teams with modular systems, and reducing content debt. She talks about shifting from startup to enterprise, using AI for strategy, and building a content function that’s 70% proactive, 30% request-based.
Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content
Heike shares how she leads content and social at Microsoft AI, combining strategy with distribution and team structure. She breaks down her “four wheels of the car” model, highlights key roles content teams often miss, and explains how personal branding and employee influencers outperform traditional brand channels.
Rhonda Hughes on Enterprise Content That Creates Value, Not Noise
Rhonda shares lessons from leading content at Zoom, Mural, and Spiceworks. She explains how to shift content teams from service roles to strategic partners, make the case for headcount, and build systems that support real audience needs. Her mantra: create value, not noise — and she shows how to do it.
Matt Hummel – VP of Marketing at Pipeline360
Matt reveals how Pipeline360 turned whitepaper delivery into a one-to-one ABM engine. By flying around the world to hand-deliver research, he sparks real conversations, builds stronger relationships, and drives growth. It’s a high-effort, high-trust play, and a bold blueprint for content that connects in a remote-first world.
June 17, 2025
Aditya Vempaty – VP of Marketing at MoEngage
Aditya shares how MoEngage puts customer insight at the heart of content. He explains how his team scales with smart systems, borrows authority for distribution, and uses AI to move faster without losing taste. From global alignment to SEO cleanup, this episode is packed with tactical lessons for content-led growth.
June 24, 2025
More guests to be announced soon.
Stay tuned for conversations with more enterprise content leaders sharing what really works behind the scenes.
Season 1 — AI & Content:
Hello... Is There Any Value Out There?
Season Intro with Ty and Tim
Hosts Ty and Tim launch the season discussing why AI has taken over their brains, their hopes for this season, and what’s at stake for content marketers.
AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex
Lex founder Nathan Baschez discusses how he's reimagining the writing process with AI, insights from his time at Substack and Gimlet, and why the future of content is about thinking with AI rather than replacing human creativity.
Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content
Kyle Coleman of Copy.ai shares how AI is giving marketers their nights and weekends back while driving massive results. He explains how to integrate AI into marketing workflows, maintain creative quality, and identify where automation adds the most value — both for business outcomes and work-life balance.
Thenuka Karunaratne (daydream) on Building SEO Moats with AI
Thenuka Karunaratne explains how Daydream is helping B2B and B2C companies use AI to revolutionize programmatic SEO, automating strategies and scaling content creation. Learn how brands like Twin Gate are capturing traffic, adapting to search changes, and driving measurable results.
Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams
Stewart Hillhouse explores how AI is reshaping content marketing teams, introducing new roles like AI content operators and personality marketers. He shares examples from his time at Mutiny, including groundbreaking campaigns like the Open Source Target Account List.
Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%
Parthi Loganathan, fresh from pivoting his company away from SEO, explains why LinkedIn is the new battleground for B2B content. As traditional search declines, he reveals how companies can build authentic relationships at scale by empowering their teams to become trusted voices in their industry.
Ines Lee on Using AI to Grow Ali Abdaal’s 6M+ YouTube Empire
With over 6M YouTube subscribers, how does Ali Abdaal's team maintain authenticity while scaling with AI? Ines Lee takes us be21hind the scenes of their content operation, from AI-powered video editing to maintaining the unique voice that made them famous.
Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy
Alex Halliday explores the future of AI-assisted content, drawing on insights from his time at MasterClass and personal conversations with OpenAI CEO Sam Altman. He shares why the most successful brands will combine automation with deep human expertise to create original content that stands out in an AI-first world.
Yes, There Is Value in AI & Content: Season Wrap-up
We reflect on the season and share our takeaways about AI's true value in content marketing.
Classic Episodes
Essential listening from our original podcast series.
The Past, Present and Future of SEO
Cassie and Devin explain how changes in Google SERPs make it harder to earn organic traffic.
How to BLUF Your Way to Better Writing
Jan introduces BLUF: a military communications principle designed for speed and clarity in writing.
The Copycat Content Crisis
Devin and Ryan discuss the copycat crisis plaguing content marketing.
Building a Content Team from Scratch w/ Sonja Jacobs
Devin talks to Sonja Jacob, head of content marketing at AppDynamics.
The Secret to Content Promotion Is Hidden in Plain Sight
Ryan and Jimmy share the idea of "distribution-first" content marketing.