The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants —... read more
The Power of Second-Order Pain Points One of the simplest (and best) content marketing strategies is to write about pain points — the ugly problems your... read more
Media Strategies Aren’t as Crazy as They Seem More companies are investing in “media content” like publications, books, podcasts, and shows. Think HubSpot’s acquisition of The Hustle newsletter... read more
Content Arbitrage: Shopping at the Thrift Shop of Ideas The core risk of content marketing is creating something that nobody cares about. You pour time and energy into a... read more
Dear Executives, Stop Writing Your Own Thought Leadership What do Will Smith, Megan Rapinoe, and Gucci Mane have in common? Besides being masters in their respective fields, they... read more
The Content Value Curve Ever wish you could carry a spare bottle of water around in your underwear? If you do, then the 2005... read more
The Search Singularity: How to Win in the Era of Infinite Content Weird things happen in the heart of a black hole. Huge stars collapse under the strength of their own gravity... read more
You’re a Content Marketer, Not a Writer Most content marketers have a “writer brain.” It’s the part of them that appreciates beautiful, clever writing. It’s instilled in... read more
Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search... read more
