Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles,... read more
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19 | Episode 53 Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude... read more
How to Succeed as a Content Team of One Many of the content marketers we talk to operate as a content team of one. They share a common backstory:... read more
Introducing: A Better Content & SEO Audit Today, we’re launching a new service: the Animalz Content and SEO audit. (more…) read more
Auditing the Animalz Blog: What Works and What Doesn’t | Episode 52 Content audit. Two words to strike fear into the heart of every content marketer. (more…) read more
The Animalz Principles of Quality | Episode 51 As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of... read more
Why Wirecutter Wins: Opinionated Content Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing:... read more
MECE: How to Think, Write & Persuade Like a McKinsey Consultant Mutually exclusive, collectively exhaustive (MECE) is one of the core problem-solving frameworks in management consulting. It can also be a... read more
EdTech Content Marketing | Episode 50 In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush... read more
