Write for the Lurkers The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99%... read more
The Animalz Content Marketing Benchmark Report 2020 All content teams, whether a team of one or a team of teams pushing out content every day, are asking... read more
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas Coming up with great blog post ideas is hard.The best articles are helpful, and thought-provoking, and original. You have to... read more
How to Fast-Track ROI From Your First Blog Post It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content... read more
How to Climb the Mountain of Data-Driven Content Many of the best-performing articles we see are data-driven. They offer a reader something they can't get anywhere else, and... read more
How to Become a Thought Leader | Episode 56 In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a... read more
Why Readers Can Smell Fakes a Mile Away We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we... read more
The Second Mover Advantage in Content Marketing Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years... read more
Welcoming Kristen Craft as Our New General Manager Today I’m excited to announce that I’ve appointed Kristen Craft to Animalz's senior leadership team as the company’s first General... read more
