Looking for a Job in Content Marketing? Ask Your Prospective Employer These Questions We speak with a lot of companies who are looking to hire content marketers. We also talk with a lot... read more
Your Content and Sales Teams Don’t Communicate—and It’s Holding You Back Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends.... read more
Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a... read more
Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call... read more
Here Are Three Ways to Improve Your Keyword Research Organic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can... read more
2019 Content Trends Gleaned from 160+ Sales Calls There’s a common challenge in the content marketing world that creates some friction between content creators and their managers. The... read more
10 Ways to Create a Healthy Feedback Culture at Any Company As a child, I asked my parents the same question over and over: on a scale of 1 to 10,... read more
How to Diagnose and Maintain the Health of a SaaS Blog All content marketers seem to believe that their site is underperforming. There’s an underlying sense of anxiety about never having... read more
Use These 8 Content Creation Lanes to Flesh Out Your Strategy Your business strategy informs your content strategy and your content strategy informs how, when, why and what you write. The lanes below... read more
