How to Use the Hook Model to Make Your Content Irresistible What If Your Content Could Have the Same Pull as Your Favorite App? (more…) read more
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview) Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core... read more
Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview) Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist,... read more
How Persona-Focused SEO Brings Preply 25k New Visitors Every Month Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects... read more
Milestone Marketing: An Overlooked Growth Engine in B2B SaaS We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead... read more
From Zero to 40k: How Sara Stella Lattanzio Built Her LinkedIn Empire (Interview) When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a... read more
The Content Attribution Survival Guide Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any... read more
5 Content Leaders Share 7 AI Insights for Your Team Generative AI has shaken up the world of content marketing. Teams are rewriting their playbooks and questioning long-held assumptions about... read more
Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples) Google "content marketing budget" or "content costs," and you'll find ranges, hypotheticals, and benchmarks. But when prospects get on calls... read more
